Kinder to the Planet, One Shop Fit at a Time

Third generation signmaker and MD of Graffiti Design, Bruce Pestell, talks about how UK retailers are now considering the sustainability of the materials used in their showrooms to reduce the environmental impact of shop-fits.

Leading on from this and in the wake of COP26, Graffiti has launched a new sustainability service to bridge retailers’ knowledge gaps surrounding eco-conscious choices.

Making Signage stand out since 1976?

At Graffiti we specialise in crafting made-to-measure signage and displays, predominantly for UK retailers. Our work has always been heavily rooted in metal fabrication and hand finishing. Most signs start life as sheet aluminium or steelwork, but we also work with materials like acrylics, timber, composites, textiles, and display boards. Added to this, we can incorporate LEDs into our signage to produce illuminated displays.

At Graffiti, we practice what these days might be termed as ‘slow’ manufacturing – we use production methods that allow workers to express their creativity and contribute to improving each generation of product.

How is sustainability in retail changing?

‘Greenwashing’ and tick boxing are becoming things of the past as retailers implement meaningful environmental and sustainability plans that extend to the eco-credentials of showroom fit-outs. As a result, demand for signage that (in all senses) ‘won’t cost the earth’ is on the agenda. Traditionally eco-choices have afforded premium prices; however, as demand increases, we see that price gap gradually closing and choices broadening.

Where have eco-credentials recently been on the table?

Re-usable messaging is proving increasingly popular. Barker and Stonehouse approached Graffiti wanting to communicate in-store messaging on

re-configurable displays. As the first UK furniture retailer of scale to achieve Carbon Neutral Plus status, we knew that whatever we specified would need a sustainable edge. Aluminium seemed the obvious choice as it is incredibly versatile, lightweight, durable, and 100% recyclable. The resulting metal displays are built to last and shouldn’t see a recycling plant for many years to come. We’re now continuing the sustainability conversation by sharing news of several PVC-free display materials that have come to market.

Traditional artisan craftsmanship and materials are also on the rise again, including a renaissance for timber signage. In a new flagship concept store for Lush, not only did this lead the design towards a timber fascia and projector sign, Lush’s shopfitter actively reconditioned furnishings for use in-store. We’ve always worked closely with the team at Lush. We’ve making displays incorporating honey and letters made out of soap, recycled yoghurt pots and moss-covered board. Our team like to rise to a challenge!

What’s next?

As a company, we never want to be eco-militant; however, we’re looking to initiate meaningful conversations around sustainability with retailers. We hope that our sustainability service will highlight to retailers the ever-increasing range of eco-conscious materials that come to market. We’re looking forward to crafting solutions that are ever-increasingly kinder to the planet.

Graffiti Design’s services are employed by high street retailers, furniture stores, restaurants, pubs, estate agents, online concept stores, museums, heritage projects, leisure centres, corporate organisations and more. Contact Graffiti Design today, or read more about our signage process or see some of the large brand names we have worked with.

Sign of the Times: the Key to Increasing ROI

Retail Signage Since 1976 2021 will be tough. Stand out from your competitors with the right signage. If you think signs are outdated, think again. Graffiti Design have manufactured signs and retail displays for the biggest names on the high street. We’ve pulled start-ups from digital concepts to full-blown physical stores. Retail Signage Key to…

Continue Reading

Stand Out in 2021: Best Showroom Signage

Sweet Spot Signage In humans, 83% of information is obtained from sight. In a showroom setting, your signage must simultaneously stand out, identify your brand, inform the customer and advertise your products. Sound impossible? Far from it. Graffiti Design have manufactured signs and displays for some of the biggest retailers on the market. We’ve pulled start-ups from digital concepts to full-blown…

Continue Reading

Retail Signage – Bridging the Technology Gap Since 1976

Innovative Sign Makers UK If you think signage is outdated, think again. We’ve built up businesses for forty-five years and let us tell you: retail signage carries your brand, image and reputation almost single-handedly. Graffiti Design have manufactured signs and retail displays for some of the biggest names on the high street. We’ve pulled start-ups…

Continue Reading

The Benefits of Temporary Signage

There’s a reason every single high street retailer features their own versions of temporary signage solutions, especially at festive times of the year. Whether it’s to announce sales, to alert others of safety concerns or to increase foot traffic, there are a host of ways temporary signage can benefit your business. At Graffiti Design, sign-makers…

Continue Reading

5 TIPS TO GET WAYFINDING SIGNAGE RIGHT

Good wayfinding signage needs to engage with as well as inform the visitor. It should guide people and can be attractive, but most importantly, it must clearly inform. Although wayfinding projects are not always the most exciting of tasks, they are crucial to the integrity and safety of a building, so it critical that it…

Continue Reading

A HISTORY OF SIGNS, SIGNMAKING & TYPES OF SIGNAGE

The importance of signage is hard to overstate in today’s society. One of the most powerful tools in commerce, signage too has its history. From road signs to hand-painted timber and LED-illuminated wayfinding signs, there has always been a need and a market for visual advertising tools to convey information, such as window graphics and…

Continue Reading